1.2.4 dispersal
New media has differentiated audience is no longer a mass audience.
And it has the multiplicity of messages and source.
For example, mass media thinks about TV, services one way communication.
But, new media active to send an information source to my friend.
We can share informations from programs, pruna, dangnagi etc.
It is good thing we use, but it has many points at issue.
A dispersal sames shift.
It is the product of shift in ouf relationship.
Do you know prosumer?
The prosumer is Product + Consumer.
It means that consumer's power grows up.
In our Internet World, we can feel cosumer's power.
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