new media: determining or determined? 2 _1 (o712o4)

1.6.2 mapping Marshall McLuhan and Williams & 1.6.3 Williams and the social shaping of technology

We concentrate on three Marshall McLuhan’s idea.
Before we find three ideas, we can think a narrative of redemption.
This changes oral/aural culture, the culture of literacy and print culture.
Now think about three ideas.
First, Remediation.
The content of any medium is always another medium.
For example, there are Cinderella story every countries, 콩쥐밭쥐 in Korea.
These stories are about the same story-line.

Second, extending the sensorium.
Media change the relationship of the human body and its sensorium to its environment.
I think that use of technology is important.
If we meet one media art, we would feel interesting from media art includes various technology.
In fact, we react more new thing than old.

Last, the medium is the message.
For McLuhan, the real message of any medium or technology is the change of scale or pace or pattern that it introduces into human affairs.
If story expresses different medium, we feel different even though same story.
And according to each medium, we can change story a little.
When an origin novel made movie, we are touched different each medium.