1.6.5 conclusion: the extent of the 'extensions of man'
The medium is the massage
Self-extending
the question of Technology in culture
Metaphysical is the branch of philosophy that investigates principles of reality transcending those of any particular science, traditionally, cosmology and ontology.
Nominalism is the doctrine holding that abstract concepts, general terms, or universals have no independent existence but exist only as names.
Today is last class.
Dr.Yoon explains new media aesthetic.
Aesthetic object is from material to abstract idea.
New aesthetic object.
Applied media artworks are art + com and spot install action.
This term class is difficult to me.
In fact, I don’t understand class first.
But as time goes by, I can understand aesthetic media more and more.
Yet I don’t know media perfect, but have interest it.
That’s enough!!!
I thanks for Dr.Yoon!!!!
07. 12. 14.
07. 12. 8.
new media: determining or determined? 2_2 (o712o6)
1.6.4 the many virtues of Sant McLuhan
The extension thesis is that the technology is an 'extensions of man' (based in the nature of the human body).
There are four versions of this thesis.
First, Aristotle is the idea that tools are extensions of soul and body. (Body is the soul’s natural tool.)
Second, Marx is productions of Human industry. For example, railways electric telegraphs machine……
Third, KAPP argued that telegraphics is an extension of nervous system, just as railways extend the circulatory system.
Last, Bergson, if our argans are natural instruments, our instruments must then be artifical organs.
The environmental thesis is ‘the new media are not bridges between man and nature: they are nature.
It is that above a certain threshold of quantitative change, there arises a qualitative change in the structure and functioning of that society.
And technology becomes autonomous determining its own fucture and that of the socity it shapes.
The anti-content thesis is ‘Societies have always been shaped more by the nature of the media by which men communicate than by content of the communication.
“THE MEDIUM IS THE MESSAGE”
Societies have always been shaped more by nature of the media by which men communicate than by content of communication.
Really, Saint McLuhan is eminent person.
I think that his thesis convince me of my a sensory nerve’s important.
How wonderful my sensor is!
The extension thesis is that the technology is an 'extensions of man' (based in the nature of the human body).
There are four versions of this thesis.
First, Aristotle is the idea that tools are extensions of soul and body. (Body is the soul’s natural tool.)
Second, Marx is productions of Human industry. For example, railways electric telegraphs machine……
Third, KAPP argued that telegraphics is an extension of nervous system, just as railways extend the circulatory system.
Last, Bergson, if our argans are natural instruments, our instruments must then be artifical organs.
The environmental thesis is ‘the new media are not bridges between man and nature: they are nature.
It is that above a certain threshold of quantitative change, there arises a qualitative change in the structure and functioning of that society.
And technology becomes autonomous determining its own fucture and that of the socity it shapes.
The anti-content thesis is ‘Societies have always been shaped more by the nature of the media by which men communicate than by content of the communication.
“THE MEDIUM IS THE MESSAGE”
Societies have always been shaped more by nature of the media by which men communicate than by content of communication.
Really, Saint McLuhan is eminent person.
I think that his thesis convince me of my a sensory nerve’s important.
How wonderful my sensor is!
new media: determining or determined? 2 _1 (o712o4)
1.6.2 mapping Marshall McLuhan and Williams & 1.6.3 Williams and the social shaping of technology
We concentrate on three Marshall McLuhan’s idea.
Before we find three ideas, we can think a narrative of redemption.
This changes oral/aural culture, the culture of literacy and print culture.
Now think about three ideas.
First, Remediation.
The content of any medium is always another medium.
For example, there are Cinderella story every countries, 콩쥐밭쥐 in Korea.
These stories are about the same story-line.
Second, extending the sensorium.
Media change the relationship of the human body and its sensorium to its environment.
I think that use of technology is important.
If we meet one media art, we would feel interesting from media art includes various technology.
In fact, we react more new thing than old.
Last, the medium is the message.
For McLuhan, the real message of any medium or technology is the change of scale or pace or pattern that it introduces into human affairs.
If story expresses different medium, we feel different even though same story.
And according to each medium, we can change story a little.
When an origin novel made movie, we are touched different each medium.
We concentrate on three Marshall McLuhan’s idea.
Before we find three ideas, we can think a narrative of redemption.
This changes oral/aural culture, the culture of literacy and print culture.
Now think about three ideas.
First, Remediation.
The content of any medium is always another medium.
For example, there are Cinderella story every countries, 콩쥐밭쥐 in Korea.
These stories are about the same story-line.
Second, extending the sensorium.
Media change the relationship of the human body and its sensorium to its environment.
I think that use of technology is important.
If we meet one media art, we would feel interesting from media art includes various technology.
In fact, we react more new thing than old.
Last, the medium is the message.
For McLuhan, the real message of any medium or technology is the change of scale or pace or pattern that it introduces into human affairs.
If story expresses different medium, we feel different even though same story.
And according to each medium, we can change story a little.
When an origin novel made movie, we are touched different each medium.
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