#21。new media: determining or determined? 1_2 (o71129)

1.6.1 the status of McLuhan and Williams

Marshall McLuhan & Raymond Williams talk about very different theorists of media.
But between McLuhan and Williams is different.
McLuhan says new media change everything.
Williams tells media can only take effect through already present social processes and sustain existing power relations.
There are the status of McLuhan and Williams.
One thing is Mainstream of media studies played technological elements medium has.
And Williams and Mcluhan carried out their influential work in the 1960s and 1970s.
Marshall McLuhan’s major works are “The medium is the message” and “global village”.

People call opposite of popular culture 'Central culture'.
What does mean central?
I think it comes from people’s an idea.
Central likes traditional and good.
But I think popular also is good.
Culture never comes into popular.